Several outlets report that food and drink prices at the World Cup are significantly higher than many international visitors expect. The coverage focuses particularly on beverages, which multiple sources describe as “eye-watering” and a major point of sticker shock. The articles note that visitors coming from outside the host market are often unaccustomed to the level of pricing seen at venues, vendors, and surrounding areas tied to match days. While the reports do not challenge the event’s overall operations, they highlight cost as a recurring concern among attendees, especially when compared with typical prices in other countries. The overall picture presented is that everyday expenses—especially for drinks—can add up quickly during tournament attendance. Sources frame the issue as a mismatch between visitor expectations and the prices available at the World Cup, rather than as a single isolated incident. The reports emphasize that the experience is shaped by the tournament environment and the pricing practices in and around event locations.