Hailey Bieber appears in a new SKIMS campaign for the “Everyday Cotton” line, modeling lingerie in photos shared online by Justin Bieber. One outlet reports that the campaign features Bieber as the face of SKIMS’ Everyday Cotton collection, with Kardashian connected to the launch and the selection of Bieber as the model. The New York Post frames Bieber’s role as a continuation of Kardashian’s casting choices, noting that Bieber is tapped for the collection. Fox News similarly describes Bieber’s participation in the campaign and says Justin Bieber shares the images on his Instagram. Across the reports, the primary details focus on Bieber’s modeling in the SKIMS Everyday Cotton campaign and the online distribution of the promotional photos. Neither outlet provides additional information about product specifics, pricing, release dates, or broader advertising strategy. The coverage largely centers on the photos themselves and Bieber’s connection to Kardashian’s brand campaign.