Elkem Silicones announces it is changing its name to Bluestar Silicones, marking the start of a new brand chapter. Across the announcement, the company says it is returning to a well-established brand name and is unveiling a new visual identity. It presents the rebranding as continuity-focused for customers, partners, and other stakeholders, indicating that the change is intended to provide a consistent transition rather than a shift in the business approach.
The communications state the announcement is made from Lyon, France, and is dated June 23, 2026. The company also describes the move as reaffirming continuity while introducing updated branding elements. The sources do not specify detailed product, operational, or leadership changes tied to the rebranding. Instead, they focus on the corporate identity change, the new look associated with the Bluestar Silicones name, and the message that stakeholders can expect an orderly transition aligned with the company’s ongoing presence in the silicones market.
