The UK competition watchdog orders StubHub UK to pay a fine of almost £900,000 and to refund more than 50,000 customers after finding the firm did not show the full ticket price at the time of booking. The practice is described as “drip pricing,” where additional charges are added after a customer begins the purchase process, meaning the advertised total cost is incomplete. According to multiple reports, the watchdog also requires StubHub to issue refunds exceeding £590,000 to affected customers, with the total number of refunds put at over 50,000 and the average payout reported at around £10.33 per customer. Financial Times reports that the regulator’s penalty is £1.5 million, reflecting a higher figure than the nearly £900,000 fine cited by some outlets. The watchdog investigation follows work begun last year into the sales practices of eight companies, including rival reseller Viagogo UK, which remains under investigation. Reports agree that the regulator’s action targets how prices are presented to consumers during ticket resale transactions.