A UK consumer group, Which?, receives approval to move forward with a class-action claim alleging Apple overcharged for iCloud and restricted consumer choice. The case is certified to proceed through the UK Competition Appeal Tribunal (CAT) and is expected to be heard in October 2028. Which? filed the claim in November 2024 on behalf of eligible iPhone, iPad and iPod touch users.

Which? argues that Apple breached UK competition law by limiting how rival cloud storage providers can work on Apple devices and by not clearly informing users about alternatives. The group also alleges that these practices steer customers toward iCloud and contribute to excessive pricing for paid storage tiers. Apple disputes the allegations, saying iCloud is not required and that alternatives exist, and it says it plans to appeal.

The proposed class is estimated to include about 40 million UK customers. Reports say the potential per-person recovery could be up to £77 (around $95) if the claim succeeds, though final compensation may be reduced by legal costs and further proceedings. Eligibility is tied to iCloud use on UK devices during a defined period between November 8, 2018 and June 8, 2026, with specific opt-in/opt-out rules depending on residency at a key date.