Partners Against Piracy has launched a new campaign aimed at combating content piracy and supporting Africa’s creative economy. According to coverage from IOL, the campaign features public figures Teko Modise, Nelisiwe Sibiya, and Pabi Cooper and focuses on the human impact associated with unauthorised copying and distribution of creative content. The initiative frames piracy as more than a legal or financial issue, saying it affects creators and those who depend on the creative industries for work and income. While details of specific campaign activities are not provided in the available summaries, the stated purpose is to raise awareness and encourage action against piracy. The campaign is presented as part of Partners Against Piracy’s broader efforts to protect rights in the content sector across Africa, and to promote conditions in which artists and creative businesses can sustain their livelihoods. The information is based on the campaign announcement reported by IOL and does not include additional confirmed details from other outlets in the material provided.