Meta is launching a new line of smart glasses under the Meta brand, with prices starting at $299. Multiple outlets report that the glasses include built-in AI features, including a camera, microphones, and support for a chatbot similar to Meta’s earlier Ray-Ban Meta models. The company offers the glasses in three frame styles. One of the styles is a collaboration with Kylie Jenner, which is priced higher than the base models. Quartz reports that the Meta-branded lineup undercuts Ray-Ban Meta pricing by about $80, while listing a Kylie Jenner collaboration at $399. Wired also notes that the new glasses go on sale today and highlights that they offer comparable core hardware and software capabilities to the prior Ray-Ban Meta-branded product. Android Central frames the launch as part of the broader shopping period, but the underlying product details reported across sources—three styles, starting price of $299, and the Kylie Jenner partnership—are consistent.