Meta is introducing a new line of AI smart glasses branded simply as “Meta Glasses,” marking a shift away from Ray-Ban branding. Multiple outlets report that the new models start at $299, undercutting existing Ray-Ban Meta offerings, which are priced higher (roughly $359 or more depending on the version cited). The coverage says Meta designs the glasses without the Ray-Ban name, lowering the cost by removing branding and a related licensing premium while keeping EssilorLuxottica as a design and manufacturing partner.
Sources describe three styles available at launch: Adventurer, Fury, and Starfire (with varying references to additional models or collaborations). Several reports state that the new Meta Glasses largely match the hardware specifications of recent Ray-Ban Meta designs, including comparable internal specs, with minor differences such as battery life and frame styling. The new glasses also ship with Meta’s AI experience, including Muse Spark, and media reports add that Meta is expanding language support and adding features such as improved natural conversation and navigation. Some coverage also notes that Muse Spark and related updates can reach certain older Ray-Ban and Oakley glasses via software updates.
