Meta introduces a new lineup of smart glasses under its own “Meta Glasses” branding, moving away from the Ray-Ban association that has defined the product category for the past several years. Multiple outlets report that Meta now sells three styles—Adventurer and Fury priced at $299, with a third model named Starfire designed in collaboration with a creator or partner (details vary by outlet). Meta positions the new lower-priced models as equivalent, in terms of hardware specifications, to the Ray-Ban Meta Gen 2 glasses, which are priced higher and start at around $359 or higher depending on the cited variant. The key change across reports is commercial and branding: the new glasses ship without Ray-Ban branding and related licensing premium. In practice, Meta offers the same broader smart-glasses platform while reducing the entry price by offering glasses in its own branded line and expanding color and style options. Meta’s launch marks a shift in how it markets its smart glasses, with the company presenting the in-house-branded lineup as a more affordable alternative within its existing ecosystem.