Multiple reports say Georgia’s Imedi TV is continuing to face commercial fallout after it is sanctioned by the UK. JAMnews reports that several international companies have already reduced or ended their advertising relationships with the broadcaster, and that Imedi is still losing advertisers. OC Media reports that Nestlé is investigating how its advertisements appear on Imedi TV, after UK media reported the company’s ads were being shown by the sanctioned outlet. The reports also link the broader advertiser pullback to the UK’s sanctions, noting that Procter & Gamble (P&G) has also cut ties with Imedi. While the coverage centers on brand actions and internal checks, the underlying common thread is the UK designation’s impact on advertisers operating in Georgia. The articles do not describe new regulatory steps beyond the sanctions, but they indicate ongoing scrutiny by companies over whether their marketing is associated with the sanctioned broadcaster and whether existing ad placements continue.