Bath & Body Works is expanding its retail presence through a new partnership with Ulta Beauty. The companies announce that Ulta will carry a curated selection of Bath & Body Works body care and home fragrance products, including candles, in more than 600 Ulta Beauty stores across the United States. The launch is scheduled to begin on July 12, with products available both in participating stores and through Ulta.com. The agreement is aimed at improving product discovery by placing Bath & Body Works items alongside Ulta’s existing beauty offerings and making them accessible to Ulta’s online shoppers. Bath & Body Works is specifically represented by body care products and home fragrance lines, rather than a full storewide assortment. The coverage describes the rollout as national, tied to Ulta’s store footprint and e-commerce platform, with the initial availability beginning on the same date across channels.
Bath & Body Works to launch in more than 600 Ulta Beauty stores
Bath & Body Works is expanding its retail presence through a new partnership with Ulta Beauty. The companies announce that Ulta will carry a curated selection of Bath & Body Works body care and home f...
- Bath & Body Works partners with Ulta Beauty to sell its products.
- Ulta will stock a curated selection of Bath & Body Works body care and home fragrance items.
- The products are set to launch on July 12.
- Bath & Body Works items will be available in more than 600 Ulta Beauty stores.
- Ulta.com will also carry the products starting July 12.
Bath & Body Works has teamed with Ulta Beauty to bring its products to the retailer’s stores. The partnership, announced Tuesday (June 23), is designed to bring a “curated” selection of Bath & Body Works body care and home fragrance products to more than 600 Ulta Beauty stores around the country, as well as to Ulta.com, starting July 12. […] The post Bath & Body Works Turns to Ulta to Boost Product Discovery appeared first on PYMNTS.com.
2 months agoStarting July 12, Ulta will carry Bath & Body Works candles, body care, and home fragrance products in the U.S. and online
2 months ago
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