The Securities and Exchange Board of India (SEBI) proposes a common advertisement code for specified regulated entities to standardise advertising practices across intermediaries. The regulator’s proposal aims to bring uniformity in how regulated firms publicise products, services, and related communications, covering advertising content and how it is presented to investors. SEBI also indicates that the code would allow celebrity brand endorsements, subject to the framework and conditions set out in the proposed rules. The proposal is framed as an effort to align advertising standards rather than treat advertising requirements separately for different categories of intermediaries. By introducing a single set of guidelines, SEBI seeks consistent compliance expectations for the entities it regulates. The details of how endorsement arrangements would be handled, including any approval, disclosures, or restrictions, are addressed within the proposed code. SEBI’s initiative is intended to guide regulated entities on acceptable advertising conduct while supporting clearer investor communication.