Several UK outlets report that the BBC includes on-screen prompts encouraging viewers to pay the TV licence during the World Cup match England vs Ghana. The Manchester Evening News says millions of viewers receive a licence fee alert while the programme airs, including a “buy a TV Licence” QR code. Other coverage in the linked story listings says the approach draws criticism from some fans, including claims that the tactic does not persuade viewers and instead irritates them. The i Paper and Yahoo Sports UK also reference the unusual on-screen method used during the broadcast. Separate reports in the same overall roundup focus on World Cup-related audience reactions, including a BBC commentator who was overheard, but those accounts are presented as distinct from the licence prompt itself. Across the articles, the common theme is that the BBC’s on-screen licence fee messaging—via QR code—appears during the match coverage and becomes a point of discussion for viewers watching the game. No consistent figures beyond the claim of “millions” are provided in the excerpts.