Louis Vuitton presents its menswear for spring-summer 2027 as Paris experiences near-40C temperatures, turning a fashion show into a beach-like setting. Multiple reports say the runway is covered in sand, with a large artificial wave used as a backdrop. The collection, designed by Pharrell Williams, takes a surf-culture theme and blends it with tailoring and the brand’s travel heritage.
Accounts describe surf-inspired pieces including branded wetsuits and board shorts, along with caps and skate-style sneakers. Models also wear chunky knit items associated with surfers after a day in the water, as well as other casual layering such as a gilet. One report notes the presence of Ugg-style boots, while another highlights the staged giant-wave presentation.
As the show ends, models are described carrying items that fit the theme, including surfboards branded with the Louis Vuitton logo and a final look featuring a monogram wetsuit paired with a bike carried over the shoulder. Both sources frame the staging and styling as central to the collection’s concept, presented outdoors-like despite the intense heat.
