Coca-Cola China is running a World Cup-linked marketing campaign during the 2026 FIFA World Cup that features a real-time interactive AI avatar of Chinese football icon Fan Zhiyi. According to the available reports, the campaign also includes a World Cup-themed AIGC (AI-generated content) creative film. The PR release states the initiative is developed in collaboration with partner entities, though the specific partners are not detailed in the provided excerpts. The AI avatar is positioned as a sports marketing feature, enabling audience interaction in real time while Fan Zhiyi appears as the digital figure. The campaign is presented as part of Coca-Cola China’s efforts to use AI and AIGC technologies for brand promotion around major sporting events. Coverage from the other sources provided repeats the same core theme—an AI avatar experience connected to the World Cup and a related AI-generated creative film—without adding further specifics about the technology, duration of the campaign, or distribution channels. The reports therefore converge on the launch, the involvement of Fan Zhiyi, and the use of a real-time interactive AI avatar and World Cup-themed AIGC content.