Sipur, a production company associated with Shari Redstone, appoints former Amazon MGM Studios executive Ludovic Attal as its president. Deadline and Variety report that Attal has left a brand partnerships role at Amazon MGM Studios and takes up the position to work alongside Sipur’s co-founders, Emilio Schenker and Gideon Tadmor. The new appointment comes after Redstone’s increased involvement with Sipur, including her investment and subsequent chair role reported by Deadline. Attal succeeds the late Michael Peter Schmidt, a co-founder of Red Arrow Studios, who previously held the president position and died last year, according to Deadline. Variety places Attal’s hire within a broader period of senior leadership additions at Sipur, noting that Deborah Kaufmann, formerly with Legendary Entertainment, was appointed chief of global content in February. Both outlets frame the move as part of Sipur’s efforts to expand its executive team and content operations. Attal’s appointment is reported as effective with the new leadership structure at Sipur, with day-to-day responsibilities centered on the studio’s global production and content strategy.