US consumers spend about $8.3 billion online as Amazon’s Prime Day promotions get under way, according to Adobe Analytics. Both outlets report that Adobe measures online transactions across retailers and tracks consumer spending during major shopping events. The figure is presented as early spending for the start of Prime Day, indicating heightened e-commerce activity compared with typical daily levels. The reporting links the spending surge directly to the beginning of Amazon’s Prime Day sale period, a multiday promotion that encourages purchases through discounts and Prime member deals. The coverage emphasizes Adobe’s role in providing a near-real-time view of retail sales online, using its analytics data. Aside from the reported spending total, the articles do not provide additional breakdowns by retailer, product category, or comparison figures versus prior years in the supplied text. Overall, the sources align on the core point: online spending in the United States hits $8.3 billion as Prime Day kicks off, based on Adobe’s measurement.