Actor Channing Tatum attends a 2026 FIFA men’s World Cup match as a Norway fan dressed to resemble Erling Haaland. Multiple outlets report that Tatum wears a long blonde wig and blends into a crowd of Norway supporters during the game. The reports also connect his appearance to a Nike-related promotional effort: one account says Tatum previously played a Haaland lookalike in a Nike short film, and that the outfit carries over to his presence at the stadium. Another outlet frames the moment as part of the reason he is dressed as the Norwegian striker for the match. Across the coverage, the key details are that Tatum is visually styled as Haaland, that he is among Norway fans at the World Cup match, and that the choice of costume is linked to Nike marketing content featuring a Haaland lookalike. The articles do not present new match outcomes or statements from Tatum or Haaland, focusing instead on the appearance and its promotional background.