Channing Tatum appears at a 2026 FIFA men’s World Cup match as one of several Norway fans dressed to look like footballer Erling Haaland. Multiple outlets report that Tatum wears a long blonde wig and blends into the crowd of Norway supporters during the game. The coverage also links the appearance to Tatum’s earlier work as a lookalike in a Nike-related short film, in which he plays a character presented as a Haaland double. One outlet frames the moment as Tatum taking on a new role in connection with the World Cup, while others describe how he visually resembles Haaland in the match setting and how supporters may mistake him for the Norwegian forward. Newsweek’s reporting focuses on the rationale for why he dresses as Haaland at the event, tying it to the prior film and the promotion of the lookalike concept. Overall, the sources agree on the match-day disguise, the Haaland resemblance, and the connection to a Nike short film that features Tatum as a lookalike.