Google introduces a Gemini-powered conversational experience in the Google Play Store for Android users. The integration lets users ask Gemini for recommendations and related app options, with Gemini presenting Google Play cards that point directly to apps. Users can use the chat-style interface to discover applications and also to navigate certain transactions from within the experience. Sources say it supports finding and purchasing in-app items for apps that are already installed, and it includes the ability to buy Play gift cards. The feature is designed to make app discovery and specific purchases more interactive by combining AI conversation with actionable links in the Play Store. In practice, users can request categories such as meditation apps and receive Play Store cards they can install from. Google describes the change as a connected Play feature for Gemini, aimed at simplifying how users search for apps and complete select purchases without leaving the conversation.