George Best’s European Cup medal sells for £300,000, according to reports covering the sale. The medal was originally presented to Best after Manchester United defeated Benfica at Wembley Stadium to win the European Cup. The transaction price is reported as £300,000. Multiple outlets state that the medal’s presentation took place immediately following the match victory over Benfica, linking the item directly to that specific European Cup triumph. The reports do not indicate that the medal changed ownership for any other amount or that its authenticity or provenance is being disputed. The sale highlights continued interest in memorabilia connected to Best and Manchester United’s historic European success at Wembley. The coverage focuses on the final hammer price and the context of how and when the medal was awarded, rather than on the buyer or any additional auction details.