Netflix is rolling out a sign-in change that links each user profile on an account to a unique email address, allowing people on shared plans to sign in independently with their own credentials. According to reports, the change began rolling out on June 15, 2026, and is being described by Netflix as a permanent update. Users may encounter a prompt to “add an email address to your profile” before continuing to use the service. Under the new approach, profile owners can manage their own login details, including recovering the account and signing in on new devices, and may be able to enable protections such as two-factor authentication. The update also supports personalized profile settings such as language, audio, and display preferences without relying on the primary account holder. Sources also note that child profiles are not subject to the same requirement. While Netflix frames the update as improving personalization and security, some subscribers express concerns about convenience for households sharing devices and about privacy and possible marketing communications, given that emails can be used for marketing under Netflix’s policies.