A survey by emerchantpay finds that 34% of holidaymakers say they have seen a recent rise in travel scams connected to social media. The results indicate that many people remain cautious about travel-related marketing online. According to the survey, seven in 10 respondents are wary of promotional emails connected to holidays because of concerns they could be scams. The reporting emphasizes the role of social media and email marketing in scam activity, suggesting that fraudulent offers may be circulating through these channels. While the sources do not provide details on the specific scam tactics or locations affected, they broadly point to growing public awareness of online fraud targeting holiday planning and booking. The findings highlight consumer concerns around promotional messages used to lure people into deals or payment processes. The articles present the 34% figure as a self-reported measure of perceived increases in social media travel scams and pair it with the higher share of people who are wary of holiday promotion emails.