Comcast plans to separate its media and entertainment assets from its cable and connectivity business by spinning off NBCUniversal and Sky into a new, separately listed company. Under the proposed transaction, Comcast shareholders receive shares in both the continuing Comcast company and the new media company once the deal is completed. Multiple reports describe the move as a split between Comcast’s cable, internet and related services on one side, and NBCUniversal’s businesses—including Universal Pictures, NBC and the Peacock streaming service—along with Sky on the other.

Comcast executives say the separation is intended to let each business operate independently with focused management and investment strategies. Comcast CEO Brian Roberts tells investors and media outlets that the company does not view the split as a prelude to mergers and denies that it is designed to pursue acquisitions. He also frames the plan as a way for each unit to pursue its own growth opportunities.

Reporting also notes that Comcast previously announced other restructurings, and that the market response includes speculation about potential buyers for media assets, though Comcast emphasizes independence. NBCUniversal will be led by a new executive after the split, and Comcast intends to manage tax and timing considerations as part of the process.