A study reported by outlets including the Daily Mail says UK users spend substantially more on dating apps when purchases are made through iOS and Android platforms. The report estimates that Britons spend about £300 million on purchases while using dating platforms such as Tinder and Hinge. It attributes part of the cost to what it describes as an “app tax” connected to the commission taken by Apple and Google for in-app purchases. The analysis concludes that this platform fee effect could amount to nearly £100 million in additional spending. The coverage frames the issue as a potential transfer of revenue from consumers to the device and store owners, while the dating-app providers operate the services. The articles do not dispute that the apps can be downloaded and used without payment, but they focus on paid features purchased inside the apps. The study’s figures are presented as estimates based on consumer spending and the structure of platform commissions, rather than as direct measurements of individual pricing decisions.