Budweiser is running a free-beer promotion to celebrate the United States’ 250th anniversary, drawing on the brand’s own milestone year. Multiple outlets report that the company is making free beer available through a week-long campaign around July 4. The promotion is framed as using a large, pre-set “tab,” with reporting indicating a total budget of $150,000. To participate, customers are directed to locations and/or pickup methods tied to the campaign (with outlets describing how people can obtain the beer during the promotional period). Forbes adds that the rollout initially faced problems, but the company “reopens the tab,” indicating it adjusts the promotion after early issues. The overall thrust across sources is that Budweiser is offering beer at no cost as a public celebration connected to America’s anniversary and Budweiser’s 150th anniversary. Details on exact redemption steps are described in the individual outlets, but all agree on the core elements: a July 4–timed, week-long promotion; a $150,000 free-beer allotment; and a renewed effort after early setbacks.