The Australian Competition and Consumer Commission (ACCC) is launching legal proceedings against Amazon AU, alleging the company introduced advertising into its Prime Video streaming service using unfair contract terms. Multiple reports say the ACCC claims Amazon embedded allegedly unfair conditions in contracts signed by Australian customers who subscribe to Amazon Prime. The ACCC’s action is filed in Federal Court, with outlets describing it as challenging terms and conditions related to the shift to an ads-supported Prime experience. One report states the matter is connected to Prime advertising changes and alleges these terms have affected about a million Australian customers, though details beyond that figure are not provided in the excerpts. Across the outlets, the common point is that the ACCC characterizes Amazon’s conduct as involving unfair contract provisions and is seeking court resolution. Amazon is named as the respondent, and the cases are framed as consumer protection action by the regulator over how contract terms were introduced in relation to advertising on Prime Video.