A new poll of U.S. adults reports that 12% of successful scams in 2025 used artificial intelligence or deepfakes. The figure comes from an analysis released jointly by Gallup and the Stop Scams Alliance, based on survey responses collected from adults in the United States. The report cautions that the share could be lower than the actual prevalence, because it can be difficult for people to recognize when AI tools or deepfake content are involved in a scam. Both outlets describe the result as part of a broader pattern: as AI adoption expands across industries, scammers increasingly incorporate AI and synthetic media into their tactics. The survey focuses on scams that were successful, not merely attempted, and uses respondents’ experiences to estimate the proportion involving AI or deepfakes. The findings highlight the challenge of detecting AI-enabled fraud and the need for continued public awareness and defenses against evolving scam techniques.
Survey finds AI or deepfakes used in 12% of successful scams
A new poll of U.S. adults reports that 12% of successful scams in 2025 used artificial intelligence or deepfakes. The figure comes from an analysis released jointly by Gallup and the Stop Scams Allian...
- A Gallup and Stop Scams Alliance survey reports that 12% of successful scams in 2025 involved AI or deepfakes.
- The estimate is based on a poll of U.S. adults and reflects respondents’ experiences.
- The reported percentage may be lower than reality because people may not be able to identify AI or deepfake involvement.
- The findings suggest scammers increasingly use AI and synthetic media as technology adoption grows.
- The figure pertains to successful scams, not just attempted scams.
A new report released on Tuesday found that 12 percent of successful scams last year involved artificial intelligence or deepfakes. The analysis, which was conducted jointly by Gallup and the Stop Scams Alliance, acknowledged that this reported number could be lower than the reality, as the use of AI or deepfakes can be difficult to...
4 hours agoAs AI is adopted across industries, it’s also being taken up by scammers.
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