A new anti-piracy effort targets illegal World Cup streaming websites by cutting off their advertising income. The Trustworthy Accountability Group (TAG), a nonprofit formed by the advertising industry to combat ad-related crimes, says it has “demonetised” nearly 1,400 sites. Across reports, the total number cited is 1,376 sites, described as having ad revenue access removed as part of the crackdown.
Both outlets frame the approach as focused on depriving unauthorized streaming services of monetization rather than directly shutting them down through traditional enforcement. The action is presented as part of a broader digital piracy fight in which advertisers and related intermediaries reduce the likelihood that illegal sites can generate revenue from ads.
The reports agree on the key elements: the role of TAG, the mechanism of demonetisation, and the approximate scale of the takedown—around 1,400 sites—in connection with World Cup-related piracy.
