Taylor Sheridan, creator of “Yellowstone,” says he does not care what television critics think and that he sometimes deliberately provokes them. In remarks shared on a podcast, Sheridan says critics are upset by his apparent indifference, and he acknowledges using that dynamic to draw criticism. According to the accounts, he explicitly characterizes his behavior as “rage-baiting,” describing it as intentional rather than accidental. Sheridan indicates that, although there are aspects of his work he recognizes as potentially provoking, his primary message is that he is not trying to win over reviewers or change their opinions. The statements are framed as a direct response to criticism, with Sheridan portraying his approach as a way to challenge or irritate critics who expect him to consider their views. Both outlets report that Sheridan admits to sometimes “rage-baiting” television critics on purpose, while emphasizing that he does not prioritize their approval.