Netflix is preparing to launch “Wonka’s The Golden Ticket,” a Willy Wonka-themed reality competition based on Roald Dahl’s “Charlie and the Chocolate Factory” and its 1971 film adaptation. Multiple outlets report that the show will premiere on September 23 and features 12 contestants taking part in challenges staged inside a recreated “chocolate factory.”
A central point of discussion is the trailer, which includes a recreation of Gene Wilder’s voice using artificial intelligence. Wilder, who played Willy Wonka in the 1971 film and died in 2016, is presented through an AI-generated narration in the promotional material, according to reports from the UK and international coverage.
While some reporting notes that Wilder’s estate and family are involved and that his widow issued a statement supporting the project, other outlets say the decision has triggered backlash. Several stories describe negative reactions on social media, with critics arguing that recreating a deceased actor’s voice through AI is disrespectful, even though the family is described as giving approval. Netflix has not been reported as withdrawing or changing the approach.
