Grill’d removes an image used to promote its “SuperBuns” burger after internal concerns about the ad’s content. Multiple outlets report that the advertisement featured a burger resting on the hip of a woman wearing activewear. The image sparked concern among staff, and the company subsequently reverses its earlier decision to run the promotion. Reports state that Grill’d pulls the relevant image as part of a change to how the campaign is presented. The outlets describe the adjustment as a “U-turn,” indicating the company had already been using or preparing to use the racy imagery before the concerns were raised. The reporting is consistent across outlets: the key issue is the positioning of the burger in a manner connected to the model’s hip and the reaction it triggered internally. The sources do not provide additional details such as whether the entire campaign is halted or whether other imagery remains in use. The company’s action is framed as a response to staff objections rather than a broader public backlash, though the matter is reported as gaining attention through the outlets’ coverage.