Multiple outlets report that despite differences in branding and price, premium or “healthier” crisps can still pose similar nutritional concerns as standard products. The coverage says that the average person in the UK eats around 150 packets of crisps per year, adding up to an estimated six billion bags nationwide. It also notes that crisps come in varied styles—such as ridge-cut, kettle-cooked, or made from ingredients like beetroot—yet they may still be high in factors such as salt and calories. The reports state that experts caution consumers not to assume that higher-priced or marketing-focused varieties are necessarily better for health. In this context, the decision to eat crisps is presented as a broader public health issue rather than a debate over specific brands, emphasizing that portion size and overall diet matter. Overall, the sources align in describing the scale of crisp consumption and warning that “healthy” labeling does not guarantee a substantially different nutritional profile.