India’s food regulator, FSSAI, issues notices to six beverage firms over alleged misbranding and misleading claims related to products marketed as “energy drinks,” according to multiple reports. The companies named include Red Bull, PepsiCo India (Adrenaline Rush Energy Drink), Reliance Consumer Products (Campa Energy Drink—Gold Boost), Sting Energy Drink, Hell Energy (Hell Drink), and Coca-Cola-backed Monster Energy. Reports say FSSAI also states it has not notified any standard for products labelled as “energy drink” or similar terms. FSSAI further highlights that the Food Category System under the FSS Regulations is not intended for product naming or labelling. The regulator’s communications describe concerns that brands market these beverages using descriptors such as “energy drink” on branding and labelling. FSSAI also points to functional or therapeutic-type claims—such as “vitalizes body and mind,” “enhancing focus,” “boost energy levels,” or references to aiding weakness—as not permissible for food products under the Food Safety and Standards Act, 2006 and related rules. Multiple outlets report that comments from the named firms are not immediately available. The notices follow FSSAI’s broader enforcement and consumer-awareness efforts via social media.
FSSAI issues notices to Red Bull, PepsiCo and others over misleading “energy drink” claims
India’s food regulator, FSSAI, issues notices to six beverage firms over alleged misbranding and misleading claims related to products marketed as “energy drinks,” according to multiple reports. The c...
- FSSAI issues notices to six beverage brands over alleged misbranding and misleading claims about “energy drink” products.
- The brands named include Red Bull, PepsiCo India’s Adrenaline Rush, Reliance’s Campa Energy Drink—Gold Boost, Sting, Hell Energy and Monster Energy.
- FSSAI says it has not notified any standard for products labelled “energy drink” or similar terms.
- FSSAI states the Food Category System under the FSS Regulations is not meant for product naming or labelling.
- The regulator flags that functional or therapeutic-style claims (e.g., enhancing focus or boosting energy levels) are not permissible under the Food Safety and Standards Act, 2006 and related rules.
The six brands are Red Bull Energy Drink, Pepsico's Adrenaline Rush Energy Drink, Reliance Consumer Products' 'Campa Energy Drink- Gold Boost', Sting Energy Drink, Hell Energy and Coca-Cola-backed Monster Energy.
1 month agoBrands named include Pepsico India Holdings Pvt.’s Adrenaline Rush, Monster Energy, Reliance Industries Ltd.’s Campa Energy Drink, Hell Energy Pvt.’s Hell Drink and Red Bull
1 month agoPepsico India Holdings Pvt’s Adrenaline Rush, Reliance Industries Ltd’s Campa Energy Drink and Hell Energy Pvt’s Hell Drink also served notices
1 month agoFood regulator FSSAI has issued notices to six beverage firms, including Red Bull and PepsiCo India, that sells energy drinks for misbranding and misleading claims.
1 month agoFSSAI noted that it has not notified any standard for "Energy Drink" or similar products.
1 month ago
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