The Pro Football Hall of Fame and USA TODAY have launched the “Great American Tailgate” bracket challenge, asking NFL fans to vote for their team’s favorite regional tailgate dish. Fans participate by selecting matchups such as tacos vs. wings or brisket vs. brats as the bracket progresses. The promotion includes a $1,000 prize, with winners awarded a $1,000 Hall of Fame gift card (described in outlets as a $1,000 gift card tied to the Hall of Fame). Multiple team-focused articles highlight how fan bases—including Jets and Cardinals supporters—are encouraged to cast votes for signature tailgate foods tied to their regions. The challenge is framed as a way for fans to share what they bring to tailgates and compete through voting as the bracket “heats up.”