CJ Olive Young says it will hold its first large-scale K-beauty experiential festival in the United States with “Olive Young Festa LA 2026.” The event is scheduled for Aug. 14–16 at the Los Angeles Convention Center and will align with KCON LA 2026, which is expected to bring a large number of K-pop and pop culture fans to the city. The festival is presented under the theme “The K-Beauty Playground Festival.” Organizers describe the event space as roughly 4,700 square meters (about 50,000 square feet) and say it will include 55 Korean beauty and lifestyle brands. The format will feature a mock Olive Young store spotlighting best-selling products, along with multiple themed zones styled after Seoul shopping districts. Across sources, the concept includes interactive experiences and personalized beauty services. Both outlets frame the launch as part of Olive Young’s broader push to expand internationally, citing earlier U.S. retail activity with the opening of its first physical U.S. location in May, and a market test through a sister festival in Japan earlier in the year.
Olive Young to launch inaugural Olive Young Festa in Los Angeles in August 2026
CJ Olive Young says it will hold its first large-scale K-beauty experiential festival in the United States with “Olive Young Festa LA 2026.” The event is scheduled for Aug. 14–16 at the Los Angeles Co...
- Olive Young plans its first U.S. edition of its signature K-beauty festival, “Olive Young Festa LA 2026.”
- The festival will take place Aug. 14–16, 2026, at the Los Angeles Convention Center.
- The event is themed “The K-Beauty Playground Festival” and is designed to run alongside KCON LA 2026.
- Organizers say the festival will feature 55 Korean beauty and lifestyle brands.
- The layout includes a mock Olive Young store and themed areas based on Seoul shopping districts, along with interactive and personalized beauty services.
CJ Olive Young, Korea's largest health and beauty retailer, said Thursday it will debut its signature Olive Young Festa in Los Angeles this August, marking the company’s first large-scale experiential beauty festival in the United States. The festival will run from Aug. 14–16 at the Los Angeles Convention Center, anchoring itself to KCON LA 2026 to capitalize on the massive influx of international K-pop and pop culture enthusiasts. The move marks an aggressive acceleration of Olive Young's global retail strategy. It follows the debut of the company's first physical U.S. location in May, as well as a highly successful market test through a sister festival in Japan that same month. Held under the theme "The K-Beauty Playground Festival," the roughly 4,700-square-meter, or about 50,000-square-foot, space will feature 55 Korean beauty and lifestyle brands. At its center will be a mock Olive Young store showcasing best-selling products, surrounded by four zones styled after Seoul shopping districts popular with tourists —Hongdae, Myeongdong, Seongsu and Gangnam — with Korean-language
2 hours agoThe first U.S. edition will feature 55 Korean beauty and lifestyle brands, interactive experiences, and personalized beauty services in one immersive K-beauty playground LOS ANGELES, July 1, 2026 /PRNewswire/ -- OLIVE YOUNG, Korea's leading beauty and lifestyle retailer, today unveiled...
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