Multiple reports focus on supermarket chain Iceland and its claim that some of its ready meals have remained priced at £1 for more than 20 years. The outlets state that, despite inflation and broader rising costs in the UK grocery sector, certain Iceland best-sellers are still sold at the same price level they were set at in 2005. The articles describe this pricing as having been “frozen,” noting that many items continue to be advertised at £1 after roughly 21 years. One outlet also mentions Iceland’s marketing slogan, “that’s why mums go to Iceland,” which it says was dropped about three years ago; however, the reporting centers on pricing rather than branding. The coverage does not provide detailed information about how Iceland sustains the £1 price point, such as whether it is limited to specific products, sizes, or promotional arrangements, but it consistently highlights the longevity of the £1 price on selected ready meals.