Amazon is developing custom on-device AI chips for its Echo smart speakers and Fire TV streaming devices, according to reporting from CNBC that cites remarks by Amazon hardware executive Panos Panay. Panay says the company is designing chips for key hardware products as it experiments with AI-focused gadgets and capabilities. The plan focuses on performing AI processing directly on the devices rather than relying solely on cloud services, aligning with the broader goal of bringing more AI functions to everyday consumer electronics. In addition to Echo and the Fire TV lineup, Panay characterizes the effort as extending to future Amazon devices, suggesting the company is building a longer-term chip platform for upcoming hardware. Other reports referenced the same development, describing Amazon’s work on custom on-device AI chips for Echo and Fire TV. The details of chip specifications, timelines, and commercial rollout are not provided in the available summaries. The reporting indicates Amazon is investing in its own silicon to support AI features across multiple product categories within its hardware portfolio.