Two outlets report on a consumer taste test of supermarket cornflakes across several brands. The tester compares products including Kellogg’s alongside own-brand and major supermarket options such as Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, and M&S. Both accounts say the results do not favor Kellogg’s. Instead, at least one non-Kellogg’s option is described as the overall winner based on taste, with both pieces stating that this winning product is also cheaper. One report highlights that the top-rated option is £1.05 cheaper than Kellogg’s, while the other emphasizes that two own-brand varieties perform better than Kellogg’s and are less expensive. While the articles share the central finding—Kellogg’s does not come out on top—they differ slightly in how many products beat it, and in the specific price comparison mentioned. Overall, the pieces present the same general conclusion: certain supermarket own-brand cornflakes are reported as better and cheaper than Kellogg’s in this taste test.