Amazon Prime Day 2026 starts in India on July 4 and runs through July 6, with Prime members receiving early access to discounts, according to multiple outlets. Ahead of the main sale window, Amazon announces early offers across categories, including smartphones and home electronics. Reported device deals include the Samsung Galaxy S25 Ultra and other models such as OnePlus 13, as well as offers on brands and products including iQOO 15 and Sony Bravia TVs. Alongside direct price cuts, shoppers can use a mix of promotional mechanisms such as bank offers, cashback, exchange programmes, and no-cost or no-cost EMI payment options. Times of India also notes that the sale includes products beyond smartphones and TVs, such as HP Victus devices, and mentions additional features for shoppers, including AI shopping tools, plus a special discount on annual Prime memberships. Overall, the discounts are presented as bringing prices down compared with usual market rates, with eligibility tied to Prime membership.