7-Eleven files a federal lawsuit against Nike, accusing the sportswear company of copying its signature orange, green, and red tri-colour stripe design on an upcoming sneaker. Multiple outlets report that the dispute centers on a planned Air Max 95 release, which 7-Eleven says resembles the convenience retailer’s imaging and branding associated with its Slurpee marketing. According to the reports, 7-Eleven alleges the design is “confusingly similar” to its own branding and that Nike intentionally used a comparable colour scheme to benefit from 7-Eleven’s brand recognition. The lawsuit is filed in federal court in Texas, as described by at least one outlet, and aims to prevent or block the shoe’s release. The coverage does not include Nike’s response or any court outcome at this stage. The case reflects a broader issue of alleged infringement tied to product design elements, including how companies use recognizable branding colors in consumer footwear.
7-Eleven sues Nike over alleged copy of Air Max 95 color scheme
7-Eleven files a federal lawsuit against Nike, accusing the sportswear company of copying its signature orange, green, and red tri-colour stripe design on an upcoming sneaker. Multiple outlets report...
- 7-Eleven sues Nike in federal court, seeking to block an upcoming sneaker release.
- The lawsuit targets Nike’s planned Air Max 95 design.
- 7-Eleven alleges the shoe copies its signature orange, green, and red tri-colour stripe branding.
- 7-Eleven says the design is “confusingly similar” and that it is meant to evoke 7-Eleven’s branding.
- The dispute is reported as being filed in Texas.
The convenience store giant has filed a federal lawsuit against a famous sportswear company over its latest sneaker - focused on two key elements of the product launch.
1 month ago7-Eleven is suing Nike over sneakers that resemble to store's imaging.
1 month ago7-Eleven is suing Nike to block the latest Air Max 95 release, alleging the sneaker infringes on the company’s signature red, green and orange color scheme.
1 month ago7-Eleven has sued Nike over claims the sportswear giant copied the convenience retailer’s signature colour scheme for an upcoming Air Max 95 release. The retailer filed a lawsuit in federal court in Texas, accusing Nike of using a “confusingly similar” version of its orange, green and red stripe branding on a new trainer due to...
1 month ago7-Eleven said Nike’s upcoming Air Max 95 shoe features a “confusingly similar imitation” of the company’s tri-colour stripe branding.
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