Ahead of the World Cup, UK authorities and financial institutions warn that ticket fraud is rising and that fans are being targeted by scammers. Multiple outlets report that fraudsters use social media and other online channels to sell tickets that do not exist, taking advantage of high demand and potentially expensive official ticket prices. The warnings highlight that victims are often left out of pocket after paying for fake tickets or offers. One report cites bank or Home Office-related figures indicating victims lose an average of about £215 per scam, and another refers to a 36% increase in ticket fraud risk. The overall guidance from outlets is consistent: fans should stay alert, avoid deals from unofficial sellers, and use official ticketing channels when purchasing. The reports also note that scam messages can appear convincing, increasing the risk of people being tricked. Overall, the coverage focuses on preventing losses by encouraging fans to verify ticket sources and follow official routes rather than responding to unsolicited online offers.