Alibaba is preparing to integrate its Qwen artificial intelligence platform with its e-commerce marketplace Taobao (and potentially Tmall) as part of an effort to make online shopping more conversational. According to reports citing a person familiar with the matter and referencing Reuters, the company aims to move beyond traditional keyword-based product search. Instead, consumers would be able to interact with AI through conversations to discover items, browse listings, and compare products and prices. The planned change is positioned as a way to reshape product discovery on Alibaba’s platforms using generative AI capabilities tied to Qwen. While details of the rollout timeline and the exact scope of which marketplaces will be included are not specified in the available summaries, both outlets describe the effort as an integration between Alibaba’s AI tooling and its consumer shopping channels. The move reflects Alibaba’s broader push to apply AI to e-commerce workflows, improving how users find and evaluate products online.