India’s government is increasing scrutiny of Meta after reports that Instagram in India shows paid advertisements allegedly promoting or facilitating access to child sexual exploitative and abuse material (CSEAM). Multiple outlets report that Union IT Minister Ashwini Vaishnaw directs MeitY (Ministry of Electronics and Information Technology) to summon Meta officials and seek a formal explanation about Meta’s systems and safeguards for such content in Instagram advertisements. The government also presses the company to detail its ad review process, including pre-publication checks, account and content screening mechanisms, and steps taken after the notice. MeitY reportedly disables advertisements and content linked to the alleged material while it awaits Meta’s reply. Meta, in response to the notice, says it has disabled a large number of offending accounts and ads using AI-based tools and continues to invest in technology and enforcement. The company also states its systems detect suspicious signals such as off-platform links and that it removed millions of accounts globally last year for suspicious child-related activity. Government officials indicate further action will depend on Meta’s formal response, which MeitY is reviewing.