The Bombay High Court grants interim relief to actor Preity Zinta in her suit seeking protection against AI-generated deepfakes, morphed and superimposed images and videos, and other unauthorised online content using her likeness. Multiple reports say the court finds a prima facie case and holds that such misuse can affect a person’s fundamental rights, including dignity and personal liberty, and may violate personality, publicity and moral rights.
In the order, the court also raises concerns about the role of intermediaries, directing platforms to consider due diligence obligations under India’s Information Technology Rules. It discusses that a platform’s misuse affects rights of citizens and asks intermediaries to be more proactive in addressing infringement on their services.
Reports add that the court directs the parties to work out a practical takedown protocol to remove genuinely infringing material identified in the proceedings without disrupting lawful content. It records that Zinta’s counsel cites numerous links flagged for allegedly infringing content and that Google and Meta indicate they are prepared to remove specific URLs but oppose any blanket proactive monitoring. The case is posted for further hearing, with additional directions expected at the next date.
