Costco has kept the price of its rotisserie chicken unchanged for decades, according to reporting. The Independent says Costco introduced its $4.99 rotisserie chicken in 1994 and has not raised the price since then. Yahoo UK News covers the same theme, focusing on how the long-running pricing compares with a “$5” rotisserie chicken presented by Costco’s rival in the comparison. While details about the rival’s exact pricing and timeline are not included in the provided excerpts, both sources frame the story around Costco’s long-term decision to maintain a fixed chicken price despite inflation and changes in food costs over time. The comparison therefore emphasizes durability of pricing rather than promotional discounts or limited-time offers. Overall, the coverage highlights Costco’s long-standing $4.99 rotisserie chicken and contrasts it with a $5 rotisserie chicken offered elsewhere.