A Scottish woman, 28-year-old Liv Newman, conducts a “ultimate” taste test comparing salt and vinegar crisps from a range of brands. According to reports, she tries 40 different varieties over several months and spends about £80 on the snack packs. Her comparison includes well-known manufacturers and supermarket own-brand options. She says the winner is a packet of crisps from M&S, describing it as a surprise result after she expected established brands such as Walkers and McCoy’s to perform better. The Daily Record and The Mirror both frame the story as a personal, consumer-style ranking based on Newman’s own tasting rather than a formal laboratory evaluation. Both outlets note that the result attracts attention online, with viewers commenting on the unexpected outcome and the inclusion of many flavours and price points. The accounts agree on the overall structure: 40 varieties, a months-long taste-testing process, and a final selection in which the supermarket brand comes out on top.