Plans are underway to transform 3 Savile Row in London’s Mayfair into a new Beatles-focused visitor attraction. The building, previously associated with Apple Corps—the Beatles’ company and record label—has been re-acquired by Apple Corps, according to reporting. Multiple sources note that the site is closely tied to key Beatles moments, including the recording of material associated with the “Let It Be” era in its basement and the rooftop performance in 1969 that served as the band’s final public show.
The redevelopment is described as a seven-storey project, with plans to open to the public in 2027. The design includes public access to the rooftop where the 1969 concert took place. Paul McCartney is cited as praising the plans. The address is also highlighted for its prominence in British tailoring, though the project centers on preserving and presenting the building’s significance in Beatles history.
Both outlets frame the project as a museum/visitor attraction built around the Apple Corps legacy and the rooftop gig, with the same location and opening timeframe reported.
