Multiple outlets describe an ongoing “Hi Mom” smishing scam in which criminals impersonate a family member and send a text about a supposed emergency. The message typically claims something has gone wrong—such as a phone falling into a sink or an urgent family situation—and then steers the recipient to reply or contact a different number. Once the target responds, the scam is said to escalate, with fraudsters attempting to obtain money, sensitive information, or verification details.

The core tactic is the initial detour: the recipient is drawn into thinking they are communicating with a real relative in an emergency, but the interaction leads to fraudulent requests. Reporting notes that these messages often use urgency and familiarity to lower the recipient’s caution and prompt quick action. Both sources emphasize the importance of recognizing that such texts are not reliable and can be part of a broader effort to defraud people.

Overall, the scam relies on social engineering through a familiar “family emergency” theme, followed by attempts to move the conversation toward financial or identity-related requests.