Some Wimbledon spectators complain that this year’s strawberries and cream portions appear smaller than in previous tournaments, prompting “shrinkflation” accusations and wider online discussion. Multiple reports describe attendees being disappointed by the quantity and sometimes the perceived quality of the dessert, including claims that fewer than ten strawberries are present in a serving. In social media posts, fans share photos and discuss differences they say they observed when comparing boxes and servings. Separately, reports also note that shoppers at the All England Club face long queues while trying to buy limited-edition products related to the tournament.
The All England Club states that its goal is to provide ten strawberries in every serving, while acknowledging that the number can occasionally vary. The concerns also include comments from spectators who say the dessert looks different from what they expected based on past years. Overall, the reports center on public reaction to portion size and the club’s explanation regarding variability, rather than any announced change to pricing or an official finding of wrongdoing.
