Anna Sawai named Hibiki Whisky’s first global ambassador for new campaign

The House of Suntory has announced Anna Sawai as the first-ever global ambassador for Hibiki Whisky. The announcement coincides with Hibiki’s debut first global campaign, titled “The Masterpiece of Japanese Artistry.” Multiple outlets report that the campaign stars Sawai, known for her Emmy-winning role in “Shogun,” and frames the brand’s message around modern Japanese artistry. The PR release describes the campaign as an effort to connect whisky with other forms of Japanese cultural expression, including nature and kimono art. Sawai is featured in promotional materials photographed in a traditional Japanese kimono while holding a bottle of Hibiki, aligning with the campaign’s artistic theme. The campaign also involves the historic Chiso kimono house, which is cited as a partner in honoring kimono craftsmanship alongside Hibiki’s image of Japanese cultural heritage. The promotion is presented as a global initiative for Hibiki, with Suntory positioning Sawai’s ambassadorship as the first such role for the brand’s worldwide marketing efforts.