India’s food regulator, FSSAI, issues notices to multiple brands over potentially misleading claims on product labels, according to reports. The notices target packaging statements such as “Fresh,” “Healthy,” “100% Organic,” “Vegan,” and “All-Natural,” which regulators say may not comply with food labelling rules or could mislead consumers. NDTV reports that FSSAI sends a notice to Heritage Paneer concerning labels that use terms implying qualities like freshness and healthfulness. Times of India says notices also cover other brands, including products marketed with “fresh paneer” and “vegan” spreads. The action reflects FSSAI’s broader crackdown on label wording that may suggest attributes or approvals not supported by regulatory standards. The regulator’s stated aim is to ensure products follow prescribed labelling requirements and do not create any implication of unverified approval. The companies are expected to respond to the notices as the matter proceeds under the regulator’s compliance process.