India’s food regulator, FSSAI, issues notices to multiple brands over potentially misleading claims on product labels, according to reports. The notices target packaging statements such as “Fresh,” “Healthy,” “100% Organic,” “Vegan,” and “All-Natural,” which regulators say may not comply with food labelling rules or could mislead consumers. NDTV reports that FSSAI sends a notice to Heritage Paneer concerning labels that use terms implying qualities like freshness and healthfulness. Times of India says notices also cover other brands, including products marketed with “fresh paneer” and “vegan” spreads. The action reflects FSSAI’s broader crackdown on label wording that may suggest attributes or approvals not supported by regulatory standards. The regulator’s stated aim is to ensure products follow prescribed labelling requirements and do not create any implication of unverified approval. The companies are expected to respond to the notices as the matter proceeds under the regulator’s compliance process.
FSSAI issues notices to paneer and spread brands over misleading label claims
India’s food regulator, FSSAI, issues notices to multiple brands over potentially misleading claims on product labels, according to reports. The notices target packaging statements such as “Fresh,” “H...
- FSSAI issues notices to multiple brands over potentially misleading claims on their packaging.
- Claims questioned include “Fresh,” “Healthy,” “100% Organic,” “Vegan,” and “All-Natural.”
- Heritage Fresh Paneer is among the brands reported to receive a notice.
- The regulator’s stated focus is compliance with food labelling rules and avoiding misleading implications.
- The matter is part of a wider FSSAI effort to crack down on deceptive label wording.
Three brands have been pulled up by FSSAI for misleading claims on their labels, such as Fresh, Healthy, 100% Organic, Vegan, All-Natural, etc.
1 month agoIndia's food regulator, FSSAI, has issued notices to several brands, including 'Heritage Fresh Paneer', for misleading claims on their packaging. The authority is cracking down on labels that could deceive consumers, such as 'fresh' paneer or 'vegan' spreads. This move aims to ensure food products adhere to strict labelling regulations and prevent any implication of unverified approval.
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